Consultancy
| Partnerships
FAGE fuelling the future with British Tennis
We’re excited to announce the new partnership with the LTA and leading yoghurt brand FAGE, who join as the official yoghurt partner for British Tennis. As the new lead partner of LTA Youth, Fage will play a critical and exciting role in increasing youth participation in tennis. Additionally, by becoming an Official Supporter of LTA Women and Girls, and of the LTA’s ‘She Rallies’ programme, Fage aims to drive female participation and engagement in the sport. To kick off the partnership, FAGE will be a lead partner across all major grass court events, including the Lexus Birmingham Open, Lexus Nottingham Open, HSBC Championships, and Lexus Eastbourne Open.
We’re excited to announce the new partnership with the LTA and leading yoghurt brand FAGE, who join as the official yoghurt partner for British Tennis. As the new lead partner of LTA Youth, Fage will play a critical and exciting role in increasing youth participation in tennis. Additionally, by becoming an Official Supporter of LTA Women and Girls, and of the LTA’s ‘She Rallies’ programme, Fage aims to drive female participation and engagement in the sport. To kick off the partnership, FAGE will be a lead partner across all major grass court events, including the Lexus Birmingham Open, Lexus Nottingham Open, HSBC Championships, and Lexus Eastbourne Open.
Consultancy
| Partnerships
Infosys powers a landmark year at the Queen’s Club
We’re thrilled to announce a game-changing 3-year partnership between the LTA and global tech leader Infosys, who already power innovation at Grand Slam tournaments like the Australian Open and Roland-Garros. As the Official AI and Innovation Partner of the HSBC Championships at the Queen’s Club, Infosys will help drive deeper player performance insights, elevate fan engagement, and enhance operational excellence. This landmark year also marks a historic moment for the Championships, as, for the first time in over 50 years a WTA 500 women’s event will take place alongside the iconic ATP 500 men’s tournament, a bold new era for British tennis.
We’re thrilled to announce a game-changing 3-year partnership between the LTA and global tech leader Infosys, who already power innovation at Grand Slam tournaments like the Australian Open and Roland-Garros. As the Official AI and Innovation Partner of the HSBC Championships at the Queen’s Club, Infosys will help drive deeper player performance insights, elevate fan engagement, and enhance operational excellence. This landmark year also marks a historic moment for the Championships, as, for the first time in over 50 years a WTA 500 women’s event will take place alongside the iconic ATP 500 men’s tournament, a bold new era for British tennis.
Consultancy
| Partnerships
HSBC become title partner to Queen’s
Rocket Sports was handed the task of taking to market the title naming rights to the LTA Championships at Queen’s Club in the same year the event would transition to hosting both a WTA 500 and ATP 500 tournaments in back to back weeks. This process included the structuring and valuation of the partnership rights, delivering a pro-active go-to-market process and overseeing a competitive tender process involving a number of potential partners. The HSBC Championships will undergo a comprehensive rebrand and refresh that will fully complement its new status as both a women’s and men’s tournament.
Rocket Sports was handed the task of taking to market the title naming rights to the LTA Championships at Queen’s Club in the same year the event would transition to hosting both a WTA 500 and ATP 500 tournaments in back to back weeks. This process included the structuring and valuation of the partnership rights, delivering a pro-active go-to-market process and overseeing a competitive tender process involving a number of potential partners. The HSBC Championships will undergo a comprehensive rebrand and refresh that will fully complement its new status as both a women’s and men’s tournament.
Consultancy
AJ Bell Great Run Series
AJ Bell appointed Rocket Sports to find the right sponsorship for the next evolution of the AJ Bell brand strategy. Laying out key KPIs, Rocket Sports established a robust and transparent evaluation framework before carefully selecting and managing the pitch process which ultimately ended up in the successful five-year title partnership with the Great Run Series.
AJ Bell appointed Rocket Sports to find the right sponsorship for the next evolution of the AJ Bell brand strategy. Laying out key KPIs, Rocket Sports established a robust and transparent evaluation framework before carefully selecting and managing the pitch process which ultimately ended up in the successful five-year title partnership with the Great Run Series.
