London Marathon Events, organisers of RideLondon, has announced that Ford has signed up as presenting partner of the world’s greatest festival of cycling, which takes place this year from Friday 27 to Sunday 29 May.
Rocket Sports are delighted to have brought together Ford and London Marathon Events as part of our ongoing role supporting RideLondon.
Ford will be the title sponsor of the Ford Queen of the Mountains competition for the top women pro riders in the UCI Women’s WorldTour three-day stage race, the RideLondon Classique. As part of the partnership, the Race Director will drive a Ford Kuga PHEV (a plug-in hybrid electric vehicle) for the race convoy, and the Ford Mustang Mach-E will be the Official Electric Vehicle as part of the 2022 RideLondon Classique support fleet.
Hugh Brasher, Event Director of London Marathon Events, said: “We are delighted to welcome Ford to RideLondon. We look forward to working with the Ford team to amplify their work in promoting active travel through their association with RideLondon and the innovative Park The Car campaign, which encourages car users to cycle or walk rather than drive short journeys.”
Claire Killwick, Head of Customer Communications at Ford of Britain, said: “As RideLondon comes to Essex, we’re excited to lend our support. Ford is committed to achieving zero emissions in vehicles sales and carbon neutrality across its European facilities, logistics and suppliers by 2035. Our Park The Car initiative is part of this and the message is simple – if your journey is under three miles, consider walking or cycling when you can.”