Rocket Sports has been appointed by British Rowing as a key sponsorship agency to capitalise on the build up to the Tokyo 2020 Olympic and Paralympic Games in 2021. British Rowing is the national governing body for rowing and is responsible for the training and selection of rowers to represent Great Britain at World Championships, Olympic and Paralympic Games.
Rowing is the only sport where Great Britain has won gold at every Olympic Games since 1984, making it Great Britain’s most consistently successful Olympic team. Since Sydney 2000, Great Britain have won a remarkable 35 Olympic and Paralympic medals.
Every month in the UK over 825,000 people row either on water or indoor at one of British Rowing’s 540 affiliated clubs. The sport comprises of three main formats, on-water, indoor and coastal, with indoor rowing boasting an incredible growth through the development of leagues, home exercise and the emergence of technology. There are now 1.3 million regular indoor rowers and 25 major indoor rowing events in the UK every year.
The popularity of the sport is not just high from a participation perspective, but each year there are a series of high-profile events covered by renowned broadcasters – most notably the BBC provide up to 16 hours of coverage with an audience of 1.4million in the UK, while global audiences exceed 115 million, thanks to 246 hours of international coverage distributed by 181 broadcast channels.
British Rowing have brought on the support of Rocket Sports as they look to enhance their sponsorship team. At the core of this strategy will be brand partners and a sponsorship model that integrates a small number of brands into the fabric and excitement of the sport in the UK, this will include all major events, the high performance GB Rowing team and a series of grassroots initiatives and marketing campaigns that continues to build on the sports profile and impact.
For further information please do not hesitate to contact Marc Hope, Rocket Sports’ Director of Rights Marketing; marc@rocketentertainment.com or 07799 662187